Multiple Choice
Identify the letter of the choice that best
completes the statement or answers the question.
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1.
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_____________________was NOT one of the firsts introduced by Four Seasons
Hotels. a. | PC
dataports | b. | Bath
amenities | c. | Terrycloth
robes | d. | Hairdryers | e. | Multiple two-line telephone
service | | |
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2.
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___________________ refers to statistics and facts that describe market
segments. a. | Documentation | b. | Psychographics | c. | Demographics | d. | Actualization | e. | Target market | | |
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3.
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Tourism
professionals can begin understanding the MNEs of today’s travellers by dividing them into which
these categories? a. | Vacation and
leisure travellers | b. | Business travellers | c. | VFR travellers | d. | All of the above | e. | a and c | | |
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4.
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Business travel is: a. | voluntary travel | b. | nondiscretionary travel | c. | discretionary travel | d. | inexpensive | | |
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5.
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Maslow’s theory suggests that vacation and leisure travellers are motivated by
the desire to satisfy needs. The “Travel Needs Ladder” consists of ALL of the following
needs, EXCEPT __________________. a. | physiological | b. | safety/security | c. | actualizers | d. | relationship | e. | self-esteem/development | f. | fulfillment | | |
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6.
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In
Canada, passports are issued to Canadian citizens by: a. | A special office of Foreign Affairs
Canada | b. | Canada
Immigration | c. | Canada Border
Services | d. | Customs
Canada | | |
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7.
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There
are a variety of things that travellers need to know, no matter where they plan to travel. A person
needs to know, in particular, about ALL the following, EXCEPT
_________________________. a. | documentation | b. | demographics | c. | customs | d. | common health problems | e. | foreign currencies | | |
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8.
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Psychographic research asks travellers to reveal ALL the following, EXCEPT
___________. a. | behaviour
patterns | b. | activities | c. | interest | d. | opinions | | |
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9.
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________________ is NOT a barrier to travel. a. | Education | b. | Cost | c. | Lack of time | d. | Health | e. | Fear | | |
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10.
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According to Stanley Plog, an individual’s ______________ determines his/her
motivation to travel and choice of destination. a. | hereditary | b. | environment | c. | personality | d. | financial situation | e. | ethnicity | | |
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